by: Jacqui Shemilt, 26 May 2026 That’s what the leadership team said. New workflows were documented. New system implemented. New reporting dashboards live. And yet… Deadlines slipped. Shortcuts reappeared. Teams reverted to “how we’ve always done it.” Here’s what was missing: 👉 No clear articulation of why 👉 No visibility of current-state pain points 👉 No ownership assigned to the change 👉 No reinforcement structure Change management isn’t the announcement. It’s the work.