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You Can’t Automate What You Don’t Understand
by: Jacqui Shemilt, 12 May 2026 This week, we’ve been mapping messy workflows. Not automating them. Mapping them. Because you can’t automate what you don’t understand. Many SMB leaders are asking about AI integration. Our first question is always: “Show me your current process.” If it lives in: People’s heads Email threads Sticky notes Tribal knowledge It’s not ready. AI adds value only when processes are defined. Step 1: Map current state Step 2: Identify waste Step 3: Clari

Liah
May 151 min read
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